Apple: A Year Afterwards
(It’s not about technology, we know, but we had to.)
It has been exactly one year since the inspiring Steve Jobs died of pancreatic cancer. Millions of people sent their messages of condolence to Apple and Steve Jobs’ family, with social networking sites crashing in some places due to so much internet traffic. Thousands put flowers near 1 Infinite Loop, with many crying due to the loss of a revolutionary. Apple still have a webpage dedicated to him, with over a million people posting something on there, with many more flowing in at his anniversary. After his death, many said Apple would decline, it could not make products like it has done in the past, breathtaking products such as the iPod, iPad and iPhone would not be made by Apple, and a new company would take the throne (Google). Others however said Apple will continue to prosper, even without Jobs. But how has Apple fared? How well is Apple doing a year on without the Leonardo of Silicon Valley, the man who changed the way we live?
Apple are doing just as I thought they would be doing, better than ever. Their shares have almost doubled, from $370 to $670, and Apple is the biggest company in the world and the biggest company there has ever been. Apple product sales are increasing after every new product, with the new iPhone 5 having 2 MILLION pre-orders. The iPhone 5 is a great phone (talking from personal experience here), and even the most skeptical people agree with me. Critics have been silenced by Tim Cook, with his management of Apple and his own unique style, his communication with shareholders, and willingness to change what Steve Jobs kept the same, and has made the company less secretive. He isn’t the interesting man Jobs was, and doesn’t have the spark in conferences, but nevertheless is a good replacement, though no one can match Steve. The way he started the iPhone presentation in 2007, pulling the iPhone from his pocket, and his interaction with the public during them is unmatchable.
The perfectionism in Steve Jobs isn’t there, and this hasn’t been a massive thing until a month ago, with the release of Apple Maps on iOS 6. Spelling mistakes, lack of road detail, lack of actual roads, and even an imaginary airport are just some of the complaints. Apple clearly released an application that was just to get one up on Google, not really caring about the consumer and the product. It leads you to think, ‘Would Steve Jobs have let that happen?’. The man who had so much influence, so much control, and the perfectionist that he was, iOS 7 would have had a proper Apple Maps, and iOS 6 Google Maps. Even more out of the ordinary, Apple apologised, with a letter, which even told users to switch back to Google Maps while they solved their act. Jobs wouldn’t have had to apologise, the mistake wouldn’t have happened. Tim Cook has been successful, but is this just because of the foundations laid down by Steve Jobs?
Personally, no man can do what Steve Jobs did, but a team of people may be able to, maybe. My question, and many of yours is, who can rise up to the challenge? Who has some of the charisma and qualities of Jobs? Will Apple keep its title of the biggest company in the world? These questions are not to be answered now, but at least after a year from now. We’re waiting, Apple.